The wild power of aggregation theory

2 dec. 2020
145 240 Vizionare

How did Google, Amazon, and Facebook get so big so fast? The best answer we have is an idea called Aggregation Theory. This is how it works.
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  • Are big tech companies too big?

    The VergeThe VergeAcum 4 luni
    • @Mike Anthony this guy gets it.

      ChrisWEEZChrisWEEZAcum 3 luni
    • @impendio depends who you ask;)

      Blueman CampaignBlueman CampaignAcum 3 luni
    • Yes

      Umberto FournierUmberto FournierAcum 3 luni
    • No.

      P SP SAcum 4 luni
    • Nope, if you don't like amazon then just drive to your local brick and mortar. If you don't like Google then libraries are still a thing. Theres plenty of worse options to chose from. These companies won because they are the best at what they do.

      Adam CoxAdam CoxAcum 4 luni
  • Disintermediation = Removing the middle man

    Douglas FariaDouglas FariaAcum lună
  • I think they ironic thing about it is that startup companies are hard to make because they need capital but these big companies can make their own startup companies because they can afford to lose money because they have so much capital. I once saw that as a good thing, but after watching this it's making me question that.

    Matthew BoydMatthew BoydAcum 2 luni
  • I know the solution, DEMOCRACY!!!!

    Fajar SetiawanFajar SetiawanAcum 2 luni
  • Google, facebook and Netflix have lots of things in common but one major thing is they all tried to sale their company and got turned down. It's like they're more friendly than the last set of gatekeepers because they integrate young companies into their business and help them grow but these young companies could have been great without any help. Other than Snapchat their isn't a well known company that has turned down merging with the major silicon valley companies

    mac berrymac berryAcum 2 luni
  • This is why Costco will eventually fail.

    Lucas MinatoLucas MinatoAcum 3 luni
  • What is a facebook?

    Uche OjiUche OjiAcum 3 luni
  • in fact, the "solution" is quite simple. Each individual does what he wants, buys where he wants, and does what he wants if the conditions are met. The problem is that we hold others responsible for the decisions we make, stating that if something seems to be wrong, it is not our fault, but because they manipulated us into doing that ...

    Leonardo TorresLeonardo TorresAcum 3 luni
  • It’s called a monopoly

    wstudiolivewstudioliveAcum 3 luni
  • So if you provide a better service to the customers, then the customers will want to use your service. Sherlock Holmes over here.

    Sage BiasSage BiasAcum 3 luni
  • Amazon is "capturing" sales. As if they aren't providing a service that people want to use.

    Sage BiasSage BiasAcum 3 luni
  • Existing anti-trust laws and theories cannot handle the concept of a large, voluntary, and active userbase being the single most valuable asset in human history.

    AverageDrafterAverageDrafterAcum 3 luni
  • Network Effects (e.g. Metcalfe's law)

    stachowistachowiAcum 3 luni
  • This is such great timing, considering the latest anti-trust lawsuits against Google and Facebook.

    Jannick DanielsenJannick DanielsenAcum 4 luni
  • Put your money where your mouth is, Verge.

    p d bowmanp d bowmanAcum 4 luni
  • Please, someone show this video to congress. They don’t get it.

    kk84 kk84kk84 kk84Acum 4 luni
  • FUXK YOU!!!!! ROlabel!!!!!!!! CCP MACHINE!!!!!!!!!!

    blue skyblue skyAcum 4 luni
  • Aggregate them all together? Redundancy thrives as does deplorable grammar on ROlabel.

    P SP SAcum 4 luni
  • Is amazon is going to be divided like Facebook

    pradeep balachandranpradeep balachandranAcum 4 luni
  • Loved it

    pradeep balachandranpradeep balachandranAcum 4 luni
  • This is nice, but it ignores the tyranny of chosen companies getting massive capital investment with very favorable pay-back, for the very purpose of capturing a market. See John D. Rockefeller, British Petroleum, and Royal Dutch Shell for the classic example. That is instrumental in how the globalist shadow government operates.

    Arlen WilliamsArlen WilliamsAcum 4 luni
  • One of the ways I can think of to topple these companies is for customers to stop putting up with them even though their services are so useful. Be it Facebook, Google, or Amazon, they all are terrible companies. They all sell user data and ignore user privacy. Facebook profits off negatively impacting the developing minds of young people and feeding the egos and other negative character traits of older people. Google is an information company that has way more on you than it should. Amazon is problematic because using it feeds their CEO way more money than he needs - I joke frequently about not using Amazon because I don’t want to contribute to Bezos’ twenty-fourth yacht, which is hyperbole but I’m trying to bring attention to how disgustingly rich that man is and how much he’s a symptom of a problem in our economical systems. I use services by all three. Facebook, Google, and Amazon. But I’m working on reducing my dependency on all three: I rarely use Facebook anymore; I’ve switched to Bing for search and am working on switching to Outlook instead of Gmail; I try to buy from other places besides Amazon whenever possible. That’s difficult because part of my job involves Facebook and it’s a convenient way to stay connected with people; Google’s services are more developed and supported than Microsoft’s; I’m not rich, so avoiding Amazon would cost me a lot more money over time. But if everyone took steps to reduce dependencies on these companies, we could make a huge difference.

    Timothy McSwainTimothy McSwainAcum 4 luni
  • As I watch this on ROlabel lol...

    Adam NeveuAdam NeveuAcum 4 luni
  • am I the only one who thinks that he talked about a pretty simple concept but for a very long time?

    garv guptagarv guptaAcum 4 luni
  • Is Verge a university? I just l learned so much.

    Ayodele CuffyAyodele CuffyAcum 4 luni
  • I don't see a problem with this, if prices are low and I can get what I want.

    Oscar LeeOscar LeeAcum 4 luni
  • which browser aggregate bigger

    Rd RzRd RzAcum 4 luni
  • can uber existing on Malaysia

    Rd RzRd RzAcum 4 luni
  • I worry for the mean intelligence of the verge's target audience if this is supposed to be an informative video. Who doesn't know and understand this already?

    Atom AntAtom AntAcum 4 luni
  • i think the verge hate Google

    Rd RzRd RzAcum 4 luni
  • So the name for this is being a wealthy person born into a wealthy family with wealthy friends who hire wealthy people to do investing with wealthy peoples money at the expense of poor people.

    DannyDannyAcum 4 luni
  • The best example is arguably "Google Photos" Remember when they said "Free unlimited storage", all they were doing was bringing in customers... and after locking them in their platform, they won't go looking for another service

    Suseel ChandrabalanSuseel ChandrabalanAcum 4 luni
    • You get free express quality backups still even after the high quality uses your storage

      F KF KAcum 4 luni
  • What are the names of the people on the thumbnail of this video?

    Ahmad Sohail WahabAhmad Sohail WahabAcum 4 luni
  • Not a fan of the conclusion, but a really good video otherwise!

    Nicolas PetrasNicolas PetrasAcum 4 luni
  • Finally a theory that explains the confusion about how these companies can be monopolistic and consumer-oriented at the same time. Not just in the case of Facebook, even for Google and Amazon, the consumers are the product!

    Vamsi BethapudyVamsi BethapudyAcum 4 luni
    • yup and as the customers here we are talking about whats the water quality when they own the pipes

      Reza EbrahimiReza EbrahimiAcum 4 luni
  • Agree

    Rishabh ShethRishabh ShethAcum 4 luni
  • controlling the supply of consumers leads to too many people doing weird stuff and dire consequences for an everyday consumer's life, health and well-being and destroys normal communities

    Emily AllstotEmily AllstotAcum 4 luni
    • it's worse than gangstalking and isolating at the same time if you're the only real consumer around (as in, someone buying stuff who isn't a part of something bigger already)

      Emily AllstotEmily AllstotAcum 4 luni
    • e.g. it's like they watch everything you do in person and see what you buy and infer what you can afford and make judgments and then they want to give you cancer and treat you while you buy designer clothes and they all have jobs providing those. so creepy

      Emily AllstotEmily AllstotAcum 4 luni
  • "Most founders and tech investors don't wanna solve problems". They buy out new start-up that are going to solve those problem and this way they become the Infinite Walmart.

    Prashul ShresthaPrashul ShresthaAcum 4 luni
  • its hard and smart work

    Deepak GuptaDeepak GuptaAcum 4 luni
  • Yes all theory of creating new buisness era is totally based on A.i and coding decoding. This really becoming popular in world

    RamSeS RameezRamSeS RameezAcum 4 luni
  • Sound strange and crazy

    RamSeS RameezRamSeS RameezAcum 4 luni
  • Amazon have biggest super trick to sale online business all over the world

    RamSeS RameezRamSeS RameezAcum 4 luni
  • Great video, we need more of this

    Basket RiseBasket RiseAcum 4 luni
  • No offense, but you will learn this stuff in the first hour of business school

    DavidDavidAcum 4 luni
  • 3:28 I was more interested in the "Among Us" apps than the GrubHub

    Edward SnowdenEdward SnowdenAcum 4 luni
  • The one issue here is that anti trust generally tries to show a monopoly harms users, but in these cases, the aggregation gives an objectively better user experience than if you were to split up Facebook into let's say 5 different networks. So to end their reign, you have it make users lives actually worse, which goes against what anti trust is about.

    Ehsan KiaEhsan KiaAcum 4 luni
  • Where is the gae?

    Gc ViGc ViAcum 4 luni
  • Aggregation Theory = Platform economy = Two-sided market = Multisided platform etc. I'm sure many brilliant people will continue to coin other original terms to describe the same thing

    Fon NkwentiFon NkwentiAcum 4 luni
  • Wait you was black

    SmileTOBYSmileTOBYAcum 4 luni
  • just remember in a functioning democracy it is better for the government to have the power / your personal information. the government is more accountable to the people and less likely to abuse it.

    Mariachee BandidosMariachee BandidosAcum 4 luni
  • Very informative video I thank you for sharing this information as it relates to how the internet trends are going

    Denstont JacksonDenstont JacksonAcum 4 luni
  • well just like Ben says: we need NEW laws for this reality, not bend the old ones to fit because that just won't work

    Erick EspinosaErick EspinosaAcum 4 luni
  • that's the end of free market

    Felipe Guaragna SchornFelipe Guaragna SchornAcum 4 luni
  • 8:00 are we gonna ignore that this is absolutely horrible for the consumer?

    Heber BoerrHeber BoerrAcum 4 luni
  • 8:20 it's almost as if they're competing!

    Heber BoerrHeber BoerrAcum 4 luni
  • does this guy just discovered the internet?..he literally just discribed why the internet exists...

    Armando OliveiraArmando OliveiraAcum 4 luni
  • aggregation tax please

    JaneDoeJaneDoeAcum 4 luni
  • ผมความหัวไปแล้ว

    ประสิทธิ์ หุ่นบรรจงประสิทธิ์ หุ่นบรรจงAcum 4 luni
  • Thumbnail: *exist Bill Gates: Im I a joke to you

    Adel MaherAdel MaherAcum 4 luni
    • You should be more afraid of facebook amazon apple google twitter and mainstream media as they are all friends instead of fearing Bill Gates

      Unicornul SarvyUnicornul SarvyAcum 3 luni
  • But the scary thing is that arent they actually also solving problems for better service hence more users?

    goyangigoyangiAcum 4 luni
  • So how to fix the Amazon problem? My ideas: 1. Have USPS create fulfillment centers 2. Merchants run their own FOSS based stores ala Shopify 3. Shopping around happens via search that aggregates across stores 4. Credit card companies offer insurance against store misbehavior, bake it into upfront cost.

    JebusankelJebusankelAcum 4 luni
  • It starts from u. Dont blame business if u can start a business u can stop it too. So its important to teach people how to choose and not get stuck to just one thing.

    trevor da veigatrevor da veigaAcum 4 luni
  • i haven't seen this anchor in a long time hmm

    AnmolAnmolAcum 4 luni
  • I do see the dangers in this, especially with search engines where Google could censor whatever information they like and consumers wouldn't really be able to know, but do I really want to go to 50 different boutiques to buy things when I can use one infinite big box store? Yes, it's scary that a few tech companies can control everything, but convenience is always going to win out again and again no matter who is "in charge" of it all. Regulating what can happen inside of the infinite big box stores seems like a better solution than breaking them down so another giant can come back.

    C HC HAcum 4 luni
  • Not entirely true. A taxi company owns it's trust with its customers in the same way as Uber does. The ONLY difference is scale.

    Daniel EvansDaniel EvansAcum 4 luni
  • You are so wrong on your last statement. You said the bosses of those infinite walmarts dont want to solve problems and just make themselves boss. By being so big and scaling, big tech has solved tons of problems at very minimal cost to consumers. Also those big bosses like jeff bezos and zuckerberg invests outside of their companies to solve other big problems, like bezos blue origin.

    larpo05larpo05Acum 4 luni
    • anyway, why do we have to care what the bosses want. As long as they provide something useful. If they are fleecing us, a better option will come.

      JJVJJVAcum 4 luni
  • ...What if someone figures out how to package any combination of streaming services at a reduced rate? Boom. Infinite Walmart.

    NabiiNabiiAcum 4 luni
  • Wildly underrated video, flawless explanation and logic.

    NabiiNabiiAcum 4 luni
  • Ben is a genius and his podcast “Exponent” is brilliant.

    gnperduegnperdueAcum 4 luni
  • Man, this was heck of a ride. We do need more video like this. ❤️

    Utkarsh ChourasiaUtkarsh ChourasiaAcum 4 luni
  • I prefer aggression theory.

    中原マリ中原マリAcum 4 luni
  • What an amazingly insightful video. Learned something new. 👍🏿👍🏿

    Arnab MukherjeeArnab MukherjeeAcum 4 luni
  • Russell is the cutest explainer on youtube! ☺️

    AlexAlexAcum 4 luni
  • They have become too powerful that they are controlling what you can see and the way you think, by censoring the ideas that they don't like.

    Satoshi AmariSatoshi AmariAcum 4 luni
  • Is one infinite bigger than other infinite

    SudarshanSudarshanAcum 4 luni
  • "The tech founders don't want to figure out better way to do things" everything made sense until this conclusion, which is not only a big leap but also very disconnected from the entire video content. How does verge arrive at this conclusion? What is the evidence and data to support this thesis?

    Gary MuGary MuAcum 4 luni
    • x2

      Salvattore MacedoSalvattore MacedoAcum 3 luni
  • That is why I never buy any thing from any ad from any 4 of these companies

    Pranav ChoudharyPranav ChoudharyAcum 4 luni
  • Mad respect to Grayson Blackmon for the cool graphics (I enjoyed the "infinite Wallmart" vs the Candle shop, but the mini Pharmacy, Music store and Sports store also have very cool little details)

    Geoff RichardsGeoff RichardsAcum 4 luni
  • Eye opening video. Thank you!

    Hervé MaasHervé MaasAcum 4 luni
  • It just sounds like monopoly... Am I missing something? These companies are cornering markets using to their size. The term "Aggregation Theory" seems like it's trying to mystify what's going on, monopolization...

    Lewis MooreLewis MooreAcum 4 luni
  • Great video. Learnt two new terms, aggregation theory and infinite walmart. Thank you

    lopah elisionlopah elisionAcum 4 luni
    • That's four words.

      LONcreepsLONcreepsAcum 4 luni
  • Interesting explanation. Not sure I was able to follow all of it, though

    swngswngAcum 4 luni
  • Today I learnt what a Strip Mall really is...

    Pot KaasPot KaasAcum 4 luni
  • Interesting video! I would suggest the host learn the difference between the web and the Internet though.

    Desmond HawkinsDesmond HawkinsAcum 4 luni
  • the infinite supermarket is based on code. The big firms are also able to fire those who type codes after the digital services are well-developed.

    mark limark liAcum 4 luni
  • Man this guy's way of speaking is weirdly similar to Edward Snowden

    The Concerned IndianThe Concerned IndianAcum 4 luni
  • Why be a King? when you can be God..

    Abhijit MetiAbhijit MetiAcum 4 luni
  • The scary thing is they do it so well and every market they get into there's innovation

    Rahul RavindranRahul RavindranAcum 4 luni
  • This guy talks so forcefully.

    Zhi Z.Zhi Z.Acum 4 luni
  • And that comment at the end is just mean spirited. You don't know these men and their motivations. They are actually shockingly different from each other

    Walter GiraoWalter GiraoAcum 4 luni
    • @Walter Girao they generate data and business for each other.

      Allan SongAllan SongAcum 4 luni
    • @Voulltapher both. Remember that their companies all have very different effects on the world. I can't think of two companies more different than google and amazon, for example

      Walter GiraoWalter GiraoAcum 4 luni
    • While I agree with your sentiment, should we judge them by their assumed intentions, or the real world effects, the companies they are the face of, have?

      VoulltapherVoulltapherAcum 4 luni
  • So all we are is ones and zeros? Time to reclaim anonymity

    Sean GelardenSean GelardenAcum 4 luni
  • Easy to connect the dots looking back but can you connect them looking forward?

    Daniel BernalDaniel BernalAcum 4 luni
  • Big brothers are watching. And they are not your governments.

    Hyo ChoiHyo ChoiAcum 4 luni
  • Zero mention of Silicon Valley being a military/state project in the first place. And Marx already figured tendency to monopoly over 100 years ago. Dogshit video

    Dylan DigbyDylan DigbyAcum 4 luni
  • Facebook?? I thought it died long ago. Second best is the first place to last.

    NathanNathanAcum 4 luni
  • 8:11 You heard it here first folks, "most founders and tech investors don't want to solve problems or figure out better ways to do things, they just want to use the internet... to be the boss" What an idiotic, over simplified, and stupendous argument to pool all tech CEO's into

    Ben LBen LAcum 4 luni
    • That's what big tech capital is being used for. Sacrificing everything for total market expansion. The goal is to take over everything. Most large tech companies are striving towards this goal and being the boss is a by product of expanding everywhere

      TbagstealerTbagstealerAcum 4 luni
  • That conclusion is absolute BS. Are you seriously going to sit there, with Google Search at your fingers tips, Amazon packages arriving (which you order merely 2 days ago, or even same-day), planning get togethers (virtual now) or keeping yourself updated on your friends and family through Facebook apps, and then say these goal of these companies isn't to make your life easier? I guarantee you, the moment we have to decentralize by law, people will cry at the relative inconvenience that will bring them.

    RousseauRousseauAcum 4 luni
  • Incredible piece

    JofoJofoAcum 4 luni
  • I've been thinking about this a lot lately. And with how global everything is now, I'm not sure that the US government would ever even try to break apart these big companies. If Google or Apple or Microsoft or Amazon were broken apart to increase competition again, it could potentially allow a company from another country to take up the top dog spot. I don't think the US would want that to happen, so we might all be stuck with these large companies that never stop expanding. What are your thoughts on that?

    HobbesHobbesAcum 4 luni
  • This is what Andrew Yang was saying and still is saying.

    TheDV1ZoneTheDV1ZoneAcum 4 luni